Fashion Houston to Kick-off with South Asian Inspired Collection by Designer Sameera Faridi

For the first time, the event will feature a collection of traditional South Asian attire

Houston, TX, October 16, 2014 Fresh off the heels of her 10 year business anniversary, Houston-based designer Sameera Faridi will debut her new collection of bridal wear and formal South Asian attire at Fashion Houston on November 18. The city’s annual fashion week event, Fashion Houston will be held at the Wortham Theater Center, with her collection closing the night on day one, which kicks-off at 7:30 pm.

Faridi, a native of Pakistan moved to the United States at age 18 as a pre-med student with an emphasis on biology. However, it wasn’t long before she gravitated towards more creative career options, ultimately leading to her first entrepreneurial endeavor.

“I come from a family of business owners, so I understood early, the value of independence and creative thinking,” said Faridi. “Fashion just came naturally, and the demand for designs that reflect global trends has consistently increased through the years.”

Poshak Fashion & Style is Faridi’s retail store located in Southwest Houston, which has garnered a reputation of housing the best quality South Asian wear in Houston. She opened the store in 2004 and soon after carved out her own, private space to consult with brides on both traditional and traditional-inspired garments for their special day. Her services are unique in that she advises on culture and customs, in addition to overall garment selection.

Now in her 10th year anniversary, Faridi is honored to have been chosen to launch her newest collection at Fashion Houston, the premier regional event for showcasing local, national and international designers. Started in 2010 by philanthropist and visionary Jared Lang, Fashion Houston has been embraced by the community of diverse, philanthropic and charitable Houstonians as well as the international fashion community.

“It will be a fabulous week with an international fashion spotlight shining on our city,” said Lang.

Faridi’s collection will consist of bridal wear, gowns, menswear, formal wear and sarees, made entirely of hand embroidery with rich golds, ivory, blues and reds.

For more information and to purchase tickets, visit www.fashionhouston.net. To schedule interviews with Sameera, contact Ashley Small at 281-827-3419 or ashley@medley-inc.com.

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