case-study 

Medley Inc. PR, Branding and Web Marketing Case Study

Client: Melissa Williams

Timeframe: 23 months

Scope: Children’s Author Melissa Williams is the ultimate, modern day entrepreneur with a trio of businesses in the nonprofit, publishing and education sectors. The objective was to launch a multi-year campaign with a focus on generating online and offline awareness for her three main brands: READ3Zero Literacy Foundation, LongTale Publishing and Melissa Williams, Literacy advocate.

 

The Tools

  • Social Media
  • SEO
  • Public Relations
  • Branding

The Challenge

  • READ3Zero: Making a Mark in the World of Literacy
  • Melissa Williams: Adding the “Cool Factor” to Education
  • Turtle Town (published by Longtale Publishing): Bringing Fictional Characters to Life

The Plan

  • Brand and market inaugural luncheon with more than 300 guests
  • Marry creativity + literacy to create human interest
  • Launch Youtube campaign to bring campaign to life

The Outcome

  • Melissa Williams is now the go-to expert in the Houston market for creativity and literacy among news stations FOX and ABC. The campaign has garnered 60 media placements television segments valued at $196,024.00, reaching 431,364,717.
  • In just four days, we reached 4,000 users online by offering a behind-the-scenes look at the life of a Children’s Author, as well as revealing the people who inspired her fictional characters
  • Created the concept and design for the READ3Zero inaugural Luncheon and Book Signing event, in addition to securing print and broadcast opportunities with the #1 radio station in Texas (104.1 KRBE) and the top newspaper in town (The Houston Chronicle).

Media monitoring and metrics: Aircheck News

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